1
farm to fork
Chicken as a Business serving 20k+ traders
CTAU is a 5-year old industry umbrella for chicken traders with a goal of positioning Uganda as an investment destination by recruiting 1mn corporates to support the chicken value circle.
The chicken industry value chain entails:
+ Farm: 100+ chicken farms.
+ Factory: 50+ chicken abattoirs.
+ Field depot: 150+ markets nationwide.
+ Fork: 20,000+ traders signed up.
CTAU is an industry platform targetting the bottom billion; female face of poverty.
We envision a competitive national brand of Chicken by (mission) modernizing and professionalising the chicken industry in Uganda.
CTAU delivers on 3Ws:
+ decent Work,
+ generational Wealth and
+ zero Waste.
The chicken industry value chain entails:
+ Farm: 100+ chicken farms.
+ Factory: 50+ chicken abattoirs.
+ Field depot: 150+ markets nationwide.
+ Fork: 20,000+ traders signed up.
CTAU is an industry platform targetting the bottom billion; female face of poverty.
We envision a competitive national brand of Chicken by (mission) modernizing and professionalising the chicken industry in Uganda.
CTAU delivers on 3Ws:
+ decent Work,
+ generational Wealth and
+ zero Waste.
2
Dream Team
who is who in the chicken trade?
Mayanja Bashir (43y), the Founder and Chairman of the CTAU Board, has amassed 30+ years experience in the Chicken Industry from breeding & brooding to buying & selling.
He has worked on large Public and Private sector contracts related to chicken. Bashir owns a Chicken Abbattoir in Kampala City and is greatly sought after by stakeholders to plan and implement chicken projects.
The 9 subscribers (2F 7M) to the Constitution of CTAU are:
+ Mayanja Bashir
+ Nakambugu Sarah
+ Balamba Steven
+ Namusoke Jane
+ Mujjuzi Moses
+ Mpanga Norman
+ Kibuuka Ernest
+ Mukasa Bryan Wilson
+ Kigudde Nasif Kasirye.
He has worked on large Public and Private sector contracts related to chicken. Bashir owns a Chicken Abbattoir in Kampala City and is greatly sought after by stakeholders to plan and implement chicken projects.
The 9 subscribers (2F 7M) to the Constitution of CTAU are:
+ Mayanja Bashir
+ Nakambugu Sarah
+ Balamba Steven
+ Namusoke Jane
+ Mujjuzi Moses
+ Mpanga Norman
+ Kibuuka Ernest
+ Mukasa Bryan Wilson
+ Kigudde Nasif Kasirye.
3
Ckn Manifesto
5 commitments in our chicken contract
CTAU commits to be a(n)...
+ Advocate for a National Chicken Council to leverage good practices...
++ smart, responsible & responsive
++ state of the art: trending ideas
++ better practices: more productive
++ best practices: winning formula
++ first principles: enabling policy
+ Backbone support for curating a national brand for Chicken in Uganda.
++ structure to uphold
++ systems to upsell
++ strategies to upscale
+ Coach stakeholders working...
++ inside the business, to amplify
++ outside the business, to join
++ alongside the ecosystem, to intensify.
+ Dealmaker: do due diligence;
++ quality standards
++ compliance.
++ collaborations.
+ Enable stakeholders to deliver chicken products that are...
++ safe: export-grade quality.
++ sustainable: in quantity
++ superior: in taste (delicious).
+ Advocate for a National Chicken Council to leverage good practices...
++ smart, responsible & responsive
++ state of the art: trending ideas
++ better practices: more productive
++ best practices: winning formula
++ first principles: enabling policy
+ Backbone support for curating a national brand for Chicken in Uganda.
++ structure to uphold
++ systems to upsell
++ strategies to upscale
+ Coach stakeholders working...
++ inside the business, to amplify
++ outside the business, to join
++ alongside the ecosystem, to intensify.
+ Dealmaker: do due diligence;
++ quality standards
++ compliance.
++ collaborations.
+ Enable stakeholders to deliver chicken products that are...
++ safe: export-grade quality.
++ sustainable: in quantity
++ superior: in taste (delicious).
4
Milestones
missions: copy | transform | merge | replace
Professionalising the chicken industry will follow 4 stages of creative development:
Copy the unicorns: through chicken diplomacy, smart practices and innovations in the industry worldwide.
Transform waste into wealth; underdogs into winners; blackspots into brightspots with continuous professional development.
Merge tiny efforts of small traders into an enormous anthill. Working with women-led micro-enterprises (eg chicken and chips ladies) to do collective production and marketing. Moving from competition to coopetition.
Replace bad practices with sustainable practices ie, evolve from dinosaurs (old and tired) to durables (learning organisations).
Copy the unicorns: through chicken diplomacy, smart practices and innovations in the industry worldwide.
Transform waste into wealth; underdogs into winners; blackspots into brightspots with continuous professional development.
Merge tiny efforts of small traders into an enormous anthill. Working with women-led micro-enterprises (eg chicken and chips ladies) to do collective production and marketing. Moving from competition to coopetition.
Replace bad practices with sustainable practices ie, evolve from dinosaurs (old and tired) to durables (learning organisations).
5
Members
a diagnosis: typical user persona of our members
The typical use case of members in Kampala City is...
Startup: Intent to trade. usually young women; youthful; located on the highway; low working capital of UGX10k - 1mn.
Strategy: Induction/Train into industry. typically school dropouts; low education achievement; low skill requirement: provide entry level job; family-owned business. many are informal/un-registered
Standards: Initiative/Coach to grow. micro-enterprise (1-2 workers); 1 sq.metre working space; survival entrepreneurship; unaware of Food/ Health Standards.
Spine: Identity/Backbone support to last longer. many operate night market (6pm - 2am), many roadside eateries eg mchomo, high startup mortality rate, high labour turnover.
Startup: Intent to trade. usually young women; youthful; located on the highway; low working capital of UGX10k - 1mn.
Strategy: Induction/Train into industry. typically school dropouts; low education achievement; low skill requirement: provide entry level job; family-owned business. many are informal/un-registered
Standards: Initiative/Coach to grow. micro-enterprise (1-2 workers); 1 sq.metre working space; survival entrepreneurship; unaware of Food/ Health Standards.
Spine: Identity/Backbone support to last longer. many operate night market (6pm - 2am), many roadside eateries eg mchomo, high startup mortality rate, high labour turnover.
6
Successes
Footprint of the Chicken Industry
The chicken industry can generate wealth for households in the bottom billion (poorest of the poor). It has benefitted from progress in the 3 sectors:
Public Sector:
+ Priority #1. Agro-industrialisation
+ Contract Farming Bill (in process),
+ Local Economic Devt (LED 2012),
+ Buy Uganda Build Uga (BUBU 2014).
+ "Farming as Business" media campaign
+ Recapitalizing UDB, Uganda Devt Bank
+ Value Addition: Presidential Decree
+ 10+ bazaars (built markets)
+ Public Finance eg Emyooga, PDM
Private Sector:
Business: 10+ agents, 10+ local breeders, 20+ commercial chicken farms, 20000+ chicken traders, 150+ organic markets.
Civil Society: 10+ business support organisations, 10+ business-support programmes eg UWEAL, Focus on youth entrepreneurship.
Research/Media: 10+ agri-business media shows, 10+ Agro-ecological research centres
People Sector:
10mn households of Uganda create local demand for chicken during holidays: Christmas, Easter, Weddings
Public Sector:
+ Priority #1. Agro-industrialisation
+ Contract Farming Bill (in process),
+ Local Economic Devt (LED 2012),
+ Buy Uganda Build Uga (BUBU 2014).
+ "Farming as Business" media campaign
+ Recapitalizing UDB, Uganda Devt Bank
+ Value Addition: Presidential Decree
+ 10+ bazaars (built markets)
+ Public Finance eg Emyooga, PDM
Private Sector:
Business: 10+ agents, 10+ local breeders, 20+ commercial chicken farms, 20000+ chicken traders, 150+ organic markets.
Civil Society: 10+ business support organisations, 10+ business-support programmes eg UWEAL, Focus on youth entrepreneurship.
Research/Media: 10+ agri-business media shows, 10+ Agro-ecological research centres
People Sector:
10mn households of Uganda create local demand for chicken during holidays: Christmas, Easter, Weddings
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Supply
4F baskets of supply chain sustainability
In line with Supply Chain Sustainability, Chicken brands occur in 4 baskets viz:
F1. Farms at 1st Mile ie, Breeders, Hatcheries, Brooders and Chicken Coups where chicken are reared for 2 months (broilers) to 2 years (layers).
F2. Factories at 2nd Mile ie, The processing facilities like chicken abbattoirs/slaughterhouses.
F3. Field Distributors at 3rd Mile that move the product from the factory to the final consumer eg Transporters, Restaurants, Eateries and the white meat packhouses.
F4. Foodies at last Mile of the distribuition chain; the final consumer at home. The families that buy and enjoy chicken products.
F1. Farms at 1st Mile ie, Breeders, Hatcheries, Brooders and Chicken Coups where chicken are reared for 2 months (broilers) to 2 years (layers).
F2. Factories at 2nd Mile ie, The processing facilities like chicken abbattoirs/slaughterhouses.
F3. Field Distributors at 3rd Mile that move the product from the factory to the final consumer eg Transporters, Restaurants, Eateries and the white meat packhouses.
F4. Foodies at last Mile of the distribuition chain; the final consumer at home. The families that buy and enjoy chicken products.
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20+ Products
4P engagement path of chicken industry
Alphabetically listed as:
• Animal feed: pet food, supplements
• Biofuels: oil as energy source.
• Breed: chicken DNA lineage
• Carcass meat: chicken fillet as protein.
• Droppings: as fertiliser for gardens.
• Eggs: baking & confectionaries.
• Feathers: pillows & insulation(wall).
• Gelatin: gelling agent, thickener in food
• Hide: skin for leather.
• Intestines: for chicken sausages.
• Pharmaceuticals & cosmetics
• Biodegradable plastics: packaging.
• Snacks & fish bait.
• Soap and detergents: for cleaning.
• Wax products & candles.
Grouped by 4Ps Portfolios:
Production @Farm: Animal Feeds supplement, Bone broth, Pet Food, Protein powder, Fertiliser.
Processing @Factory: Biofuels, Bio-plastics, Hair shampoo, Fish bait, Leather, Gelatin.
Packaging @Field Depot: Wall insulation, Pillows, Mattresses.
Plate & Pharma @Food place: Snacks, Cosmetics, Medicines, Soap & detergents, Wax & candles, Confectionaries, Chicken Fillet, Sausages.
• Animal feed: pet food, supplements
• Biofuels: oil as energy source.
• Breed: chicken DNA lineage
• Carcass meat: chicken fillet as protein.
• Droppings: as fertiliser for gardens.
• Eggs: baking & confectionaries.
• Feathers: pillows & insulation(wall).
• Gelatin: gelling agent, thickener in food
• Hide: skin for leather.
• Intestines: for chicken sausages.
• Pharmaceuticals & cosmetics
• Biodegradable plastics: packaging.
• Snacks & fish bait.
• Soap and detergents: for cleaning.
• Wax products & candles.
Grouped by 4Ps Portfolios:
Production @Farm: Animal Feeds supplement, Bone broth, Pet Food, Protein powder, Fertiliser.
Processing @Factory: Biofuels, Bio-plastics, Hair shampoo, Fish bait, Leather, Gelatin.
Packaging @Field Depot: Wall insulation, Pillows, Mattresses.
Plate & Pharma @Food place: Snacks, Cosmetics, Medicines, Soap & detergents, Wax & candles, Confectionaries, Chicken Fillet, Sausages.
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100d Roadmap
100 corporates x 100 investors x 100 players
Our triple play of 3E Engagement Path;
+ 100 corporates/kokopreneurs
+ 100 investors/kokologies
+ 100 players/kokonomics
'Beyond Broth' is a value addition that encourages chickenpreneurs to adopt products beyond food; not 'kidda kyonka'/"man shall not live by food alone".
• ENGAGE: sensitize 100+ corporates along chicken value chain in Uganda. It is time for kokopreneurs (chicken traders) to create a backbone of industry services.
• EQUIP: enlist 100+ investment partnerships for tooling and skilling traders in latest Kokologies (appropriate chicken technologies)from production to processing at export-grade quality.
• ENABLE: weave 100 industry players around one Ecosystem Strategy (Koko+) using Kokonomics ie, business of chicken. There is a need for hygiene in the chicken industry: physical, moral, mental, financial and political.
+ 100 corporates/kokopreneurs
+ 100 investors/kokologies
+ 100 players/kokonomics
'Beyond Broth' is a value addition that encourages chickenpreneurs to adopt products beyond food; not 'kidda kyonka'/"man shall not live by food alone".
• ENGAGE: sensitize 100+ corporates along chicken value chain in Uganda. It is time for kokopreneurs (chicken traders) to create a backbone of industry services.
• EQUIP: enlist 100+ investment partnerships for tooling and skilling traders in latest Kokologies (appropriate chicken technologies)from production to processing at export-grade quality.
• ENABLE: weave 100 industry players around one Ecosystem Strategy (Koko+) using Kokonomics ie, business of chicken. There is a need for hygiene in the chicken industry: physical, moral, mental, financial and political.
10
Partners
partnerships for development
CTAU works with a number of supply partners viz:
+ Biyinzika Poultry International
+ KukuChic
+ Quantum Foods
+ SR AfroChick
+ UgaChic
+ KenChic
+ Issinya
+ Yubix
+ Elam Uganda
+ EuroChic
Starting with 10/50built marketsin Kampala organised by Division include:
+ Central: Nakasero &
St Balikuddembe Markets
+ Nakawa: Nakawa Market
+ Makindye: Kibuye Market
+ Rubaga: Busega &
Nateete Markets
+ Kawempe: Kalerwe &
Wandegeya
+ Biyinzika Poultry International
+ KukuChic
+ Quantum Foods
+ SR AfroChick
+ UgaChic
+ KenChic
+ Issinya
+ Yubix
+ Elam Uganda
+ EuroChic
Starting with 10/50built marketsin Kampala organised by Division include:
+ Central: Nakasero &
St Balikuddembe Markets
+ Nakawa: Nakawa Market
+ Makindye: Kibuye Market
+ Rubaga: Busega &
Nateete Markets
+ Kawempe: Kalerwe &
Wandegeya